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Basic Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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译者

2004-7 出版日期

793 页数

419.90元价格

丛书系列

9780071113328 图书编码

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Basic Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Basic Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Basic Marketing 在线电子书图书描述

The 15th Edition of Basic Marketing by Perreault and McCarthy builds upon its pioneering beginnings that introduced the 'four Ps' to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers focus on and how best to meet their needs. Over many editions there has been constant changes in marketing management and the marketing environment. At the crux of Basic Marketing by Perreault and McCarthy is the thorough integration of the latest marketing themes, topics, and examples – all of which have been carefully blended with the text's traditional strengths of clear, accessible communication, a focus on management decision-making in marketing, and the complete coverage of special topics like technology, ethics, global, relationship marketing, and services.

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