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Basic Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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作者

譯者

2004-7 出版日期

793 頁數

419.90元價格

叢書系列

9780071113328 圖書編碼

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發表於2024-09-17

Basic Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Basic Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Basic Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Basic Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Basic Marketing 在線電子書圖書描述

The 15th Edition of Basic Marketing by Perreault and McCarthy builds upon its pioneering beginnings that introduced the 'four Ps' to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers focus on and how best to meet their needs. Over many editions there has been constant changes in marketing management and the marketing environment. At the crux of Basic Marketing by Perreault and McCarthy is the thorough integration of the latest marketing themes, topics, and examples – all of which have been carefully blended with the text's traditional strengths of clear, accessible communication, a focus on management decision-making in marketing, and the complete coverage of special topics like technology, ethics, global, relationship marketing, and services.

Basic Marketing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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