The Definitive Guide to Marketing Planning 在线电子书 图书标签:
发表于2024-08-25
The Definitive Guide to Marketing Planning 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
在线阅读本书
It's an old adage, and like many clichés, it is very true: if you fail to plan, you plan to fail. Managers, at some point their career, will need to either write or agree a marketing plan. Plans which will form the basis of how a company relates to their market place and how they intend to reach their strategic goals. There is of course a myriad of books on marketing planning on the market. Unlike many of the titles on the market, this one gives you the real low-down on what will and will not work and how you can develop marketing plans that will achieve strategic goals. About The Author Angela Hatton is a business consultant whose extensive experience includes introducing marketing planning to companies such as BBC, Barclays Bank and Sony. She is a prolific and successful writer for both students and professionals and a senior examiner with the Chartered Institute of Marketing. She is also a visiting lecturer at Boston University, City of London Business School and London University.
评分
评分
评分
评分
The Definitive Guide to Marketing Planning 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024