The Definitive Guide to Marketing Planning 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Angela Hatton 作者

译者

2000-9 出版日期

272 页数

$ 28.00 价格

丛书系列

9780273649328 图书编码

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发表于2024-08-25

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The Definitive Guide to Marketing Planning 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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It's an old adage, and like many clichés, it is very true: if you fail to plan, you plan to fail. Managers, at some point their career, will need to either write or agree a marketing plan. Plans which will form the basis of how a company relates to their market place and how they intend to reach their strategic goals. There is of course a myriad of books on marketing planning on the market. Unlike many of the titles on the market, this one gives you the real low-down on what will and will not work and how you can develop marketing plans that will achieve strategic goals. About The Author Angela Hatton is a business consultant whose extensive experience includes introducing marketing planning to companies such as BBC, Barclays Bank and Sony. She is a prolific and successful writer for both students and professionals and a senior examiner with the Chartered Institute of Marketing. She is also a visiting lecturer at Boston University, City of London Business School and London University.

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