The Definitive Guide to Marketing Planning 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Angela Hatton 作者

譯者

2000-9 出版日期

272 頁數

$ 28.00 價格

叢書系列

9780273649328 圖書編碼

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發表於2024-11-24

The Definitive Guide to Marketing Planning 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Definitive Guide to Marketing Planning 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Definitive Guide to Marketing Planning 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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It's an old adage, and like many clichés, it is very true: if you fail to plan, you plan to fail. Managers, at some point their career, will need to either write or agree a marketing plan. Plans which will form the basis of how a company relates to their market place and how they intend to reach their strategic goals. There is of course a myriad of books on marketing planning on the market. Unlike many of the titles on the market, this one gives you the real low-down on what will and will not work and how you can develop marketing plans that will achieve strategic goals. About The Author Angela Hatton is a business consultant whose extensive experience includes introducing marketing planning to companies such as BBC, Barclays Bank and Sony. She is a prolific and successful writer for both students and professionals and a senior examiner with the Chartered Institute of Marketing. She is also a visiting lecturer at Boston University, City of London Business School and London University.

The Definitive Guide to Marketing Planning 在線電子書下載 mobi epub pdf txt 在線電子書下載

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