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One to One B2B 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Don Peppers 作者

Capstone Publishing Ltd

译者

2001-11-06 出版日期

368 页数

USD 21.69 价格

Paperback

丛书系列

9781841123127 图书编码

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One to One B2B 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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One to One B2B 在线电子书图书描述

In a series of richly detailed case studies, the authors paint vivid portraits of B2B organizations wrestling with front--burner issues such as channel complexity, customer valuation, account development, sales force automation, knowledge--based selling, and new modes of compensation. They squarely tackle the question of how much technology is too much, arguing that one shouldna t ask "How can you use technology to automate a relationship?" but rather, "How can you use technology to strengthen a relationship and make it more valuable over time?" In One to One B2B, readers will discover the critical role that a "learning relationship" plays in developing new and existing customers to their fullest potential, as well as strategies designed specifically to unlock higher levels of profitability, ensure client loyalty, and fight margin erosion in the face of intense global competition. The result is an indispensable handbook on how to create and develop business--to--business sales and marketing techniques successfully in the bump and grind of the real world.

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