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One to One B2B 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Don Peppers 作者

Capstone Publishing Ltd

譯者

2001-11-06 出版日期

368 頁數

USD 21.69 價格

Paperback

叢書系列

9781841123127 圖書編碼

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發表於2024-09-19

One to One B2B 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

One to One B2B 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

One to One B2B 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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One to One B2B 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

One to One B2B 在線電子書圖書描述

In a series of richly detailed case studies, the authors paint vivid portraits of B2B organizations wrestling with front--burner issues such as channel complexity, customer valuation, account development, sales force automation, knowledge--based selling, and new modes of compensation. They squarely tackle the question of how much technology is too much, arguing that one shouldna t ask "How can you use technology to automate a relationship?" but rather, "How can you use technology to strengthen a relationship and make it more valuable over time?" In One to One B2B, readers will discover the critical role that a "learning relationship" plays in developing new and existing customers to their fullest potential, as well as strategies designed specifically to unlock higher levels of profitability, ensure client loyalty, and fight margin erosion in the face of intense global competition. The result is an indispensable handbook on how to create and develop business--to--business sales and marketing techniques successfully in the bump and grind of the real world.

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