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Tactical Transparency 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Shel Holtz 作者

Jossey-Bass

译者

2008-11-10 出版日期

320 页数

USD 34.95 价格

Hardcover

丛书系列

9780470293706 图书编码

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Tactical Transparency 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step–by–step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty–first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency. Your purchase of Tactical Transparency Includes a One Year Subscription to Fast Company ($10 value). View the refund/promotion details here.

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