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Tom Himpe 作者

Thames & Hudson

译者

2010-8-1 出版日期

400 页数

320.00元价格

Hardcover

丛书系列

9780500514160 图书编码

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Advertising Next 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Advertising Next 在线电子书图书描述

This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.

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