Advertising Next 在线电子书 图书标签: 广告 新媒体设计
发表于2025-03-04
Advertising Next 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025
没有光碟是因为贸易壁垒?
评分full of inspiration
评分没有光碟是因为贸易壁垒?
评分没有光碟是因为贸易壁垒?
评分full of inspiration
This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.
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Advertising Next 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025