Advertising Next 在線電子書 圖書標籤: 廣告 新媒體設計
發表於2024-11-09
Advertising Next 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
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評分full of inspiration
評分full of inspiration
This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.
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Advertising Next 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024