Flying High in a Competitive Industry 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Loizos Heracleous 作者

McGraw-Hill Education (Asia)

译者

2008-12-09 出版日期

268 页数

USD 36.00 价格

Hardcover

丛书系列

9780071281966 图书编码

Flying High in a Competitive Industry 在线电子书图书标签: 金融原版

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Flying High in a Competitive Industry 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Flying High in a Competitive Industry 在线电子书图书描述

Singapore Airlines (SIA) is widely acknowledged as one of the world's leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag carriers for decades in an industry where it is notoriously difficult to succeed consistently?

This revised edition of Flying High in a Competitive Industry begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA's strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organisation, innovation processes and human resource practices, in order to instill strategy lessons that can inform the strategies of any organisation competing in intensely competitive industries.

This book ends with some strategic lessons that apply to any organisation that aims to achieve sustainable success in hypercompetitive markets.

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