Data Mining and Market Intelligence for Optimal Marketing Returns 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Susan Chiu 作者

Butterworth-Heinemann

译者

2008-06-05 出版日期

280 页数

USD 65.95 价格

Hardcover

丛书系列

9780750682343 图书编码

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Data Mining and Market Intelligence for Optimal Marketing Returns 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Data Mining and Market Intelligence for Optimal Marketing Returns 在线电子书图书描述

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

* Provides a dual treatment of market research and data mining

* Uses a how-to approach for professionals with illustrative case studies in addition to theory

* Includes practical tips on how to create executive reports, dashboards, and a market intelligence infrastructure

Data Mining and Market Intelligence for Optimal Marketing Returns 在线电子书下载 mobi epub pdf txt 在线电子书下载

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