The Language of Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Angela Goddard 作者

Routledge

译者

2002-07-05 出版日期

144 页数

USD 25.95 价格

Paperback

丛书系列

9780415278034 图书编码

The Language of Advertising 在线电子书图书标签: 广告语言学

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The Language of Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Language of Advertising 在线电子书著者简介

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The Language of Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Language of Advertising 在线电子书图书描述

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts , is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts .

Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:

* a range of new advertisements, from Orange to Young Person's Railcard

* new material on internet advertising and its influence on paper texts

* new material on advertising designed to be seen 'on the move'

* new activities to support student-directed study

* updated Further Reading sections and a list of URLs for students to visit.

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