The Language of Advertising

The Language of Advertising pdf epub mobi txt 电子书 下载 2025

出版者:Routledge
作者:Angela Goddard
出品人:
页数:144
译者:
出版时间:2002-07-05
价格:USD 25.95
装帧:Paperback
isbn号码:9780415278034
丛书系列:
图书标签:
  • 广告 
  • 语言学 
  •  
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The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts , is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts .

Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:

* a range of new advertisements, from Orange to Young Person's Railcard

* new material on internet advertising and its influence on paper texts

* new material on advertising designed to be seen 'on the move'

* new activities to support student-directed study

* updated Further Reading sections and a list of URLs for students to visit.

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好玩。

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A very useful selection of example texts. Core material for english language studies.

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好玩。

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general

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A very useful selection of example texts. Core material for english language studies.

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