The Language of Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Angela Goddard 作者

Routledge

譯者

2002-07-05 出版日期

144 頁數

USD 25.95 價格

Paperback

叢書系列

9780415278034 圖書編碼

The Language of Advertising 在線電子書圖書標籤: 廣告語言學

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The Language of Advertising 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Language of Advertising 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Language of Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Language of Advertising 在線電子書著者簡介

The Language of Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Language of Advertising 在線電子書圖書描述

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts , is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts .

Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:

* a range of new advertisements, from Orange to Young Person's Railcard

* new material on internet advertising and its influence on paper texts

* new material on advertising designed to be seen 'on the move'

* new activities to support student-directed study

* updated Further Reading sections and a list of URLs for students to visit.

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