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Bruce W. Marcus 作者

Wiley

译者

1997-11-03 出版日期

432 页数

USD 97.50 价格

Hardcover

丛书系列

9780471141532 图书编码

New Dimensions in Investor Relations 在线电子书图书标签: V++

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发表于2024-11-08

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New Dimensions in Investor Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The acknowledged bible on investor relations Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. Maximizing Your Investor Relations provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value. Comprehensive and thoughtful, it focuses on controlling the day-to-day mechanics of investor relations to more effectively compete for capital. BRUCE W. MARCUS (Easton, Connecticut) has held senior executive positions with Mobil Corporation, Arthur Young & Co., and Coopers and Lybrand. SHERWOOD LEE WALLACE (Northbrook, Illinois) is President and CE of the Investor Relations Company.

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