Selling Project Management to Senior Executives 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Selling Project Management to Senior Executives

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Janice, Ph.D. Thomas 作者
Project Management Institute
译者
2002-12 出版日期
100 页数
USD 39.95 价格
Paperback
丛书系列
9781880410950 图书编码

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发表于2024-11-28


Selling Project Management to Senior Executives 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Selling Project Management to Senior Executives 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Selling Project Management to Senior Executives 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Selling Project Management to Senior Executives 在线电子书 图书描述

The perception that senior executives are not fully on board with project management in their organizations naturally leads to the question "How do you get them on board?" In this pertinent book by Janice Thomas et al., the authors report the results of their research on this topic. In phase I of the study, they address the question "Why is it difficult to sell Project Management to senior executives?" and in phase II they address the "How to sell?" question.Based on a perspective that senior executives focus at a strategic level, and view project management as tactical, phase I deals with the misalignment of perceived value between the "seller" and the senior executive. Phase II is addressed in the context of eight models, where the success factors are compared and contrasted. The eight models the authors describe are: -- General selling base model-- Very successful selling base model-- Project personnel selling model-- Very Successful project personnel selling model-- Consultant selling model-- Very successful consultant selling model-- Very unsuccessful selling model-- Senior executive modelIn each case, parameters that were explored are reported and those that exhibit a statistically significant explanation are highlighted.

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