Selling Project Management to Senior Executives 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Janice, Ph.D. Thomas 作者

Project Management Institute

譯者

2002-12 出版日期

100 頁數

USD 39.95 價格

Paperback

叢書系列

9781880410950 圖書編碼

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發表於2024-11-09

Selling Project Management to Senior Executives 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Selling Project Management to Senior Executives 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Selling Project Management to Senior Executives 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Selling Project Management to Senior Executives 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Selling Project Management to Senior Executives 在線電子書圖書描述

The perception that senior executives are not fully on board with project management in their organizations naturally leads to the question "How do you get them on board?" In this pertinent book by Janice Thomas et al., the authors report the results of their research on this topic. In phase I of the study, they address the question "Why is it difficult to sell Project Management to senior executives?" and in phase II they address the "How to sell?" question.Based on a perspective that senior executives focus at a strategic level, and view project management as tactical, phase I deals with the misalignment of perceived value between the "seller" and the senior executive. Phase II is addressed in the context of eight models, where the success factors are compared and contrasted. The eight models the authors describe are: -- General selling base model-- Very successful selling base model-- Project personnel selling model-- Very Successful project personnel selling model-- Consultant selling model-- Very successful consultant selling model-- Very unsuccessful selling model-- Senior executive modelIn each case, parameters that were explored are reported and those that exhibit a statistically significant explanation are highlighted.

Selling Project Management to Senior Executives 在線電子書下載 mobi epub pdf txt 在線電子書下載

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