Why do so many global strategies fail - despite companies powerful brands and other border-crossing advantages? Seduced by market size， the illusion of a borderless， "flat" world， and the allure of similarities， firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume， explains Pankaj Ghemawat in "Redefining Global Strategy". Most economic activity - including direct investment， tourism， and communication - happens locally， not internationally. In this "semiglobalized" world， one-size-fits-all strategies don t stand a chance. Companies must instead reckon with cross-border differences.Ghemawat shows you how - by providing tools for: assessing the cultural， administrative， geographic， and economic differences between countries at the industry level and deciding which ones merit attention. Tracking the implications of particular border-crossing moves for your company s ability to create value. Creating superior performance with strategies optimized for adaptation (adjusting to differences)， aggregation (overcoming differences)， and arbitrage (exploiting differences)， and for compound objectives. In-depth examples reveal how companies such as Cemex， Toyota， Procter & Gamble， Tata Consultancy Services， IBM， and GE Healthcare have adroitly managed cross-border differences - as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders， this book will transform the way you approach global strategy.
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