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Clayton M. Christensen 作者

Highbridge Audio

译者

2000-09-01 出版日期

140 页数

USD 24.95 价格

Audio CD

丛书系列

9781565114159 图书编码

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The Innovator's Dilemma 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Innovator's Dilemma 在线电子书图书描述

Great companies can fail-not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future. Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming-and how to respond for success.

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