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Electronic Media 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Lynne Schafer Gross 作者

McGraw-Hill Humanities/Social Sciences/Languages

译者

2009-05-13 出版日期

464 页数

$ 196.34 价格

Paperback

丛书系列

9780073378862 图书编码

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发表于2024-11-08

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Electronic Media 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Electronic Media 在线电子书图书描述

This concise, student-friendly text teaches the essentials of electronic media and telecommunications. Exploring both the background and structure of this ever-evolving industry and the many ways in which media affects our lives, the text is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section focuses on the various media forms (e.g. radio, the Internet), while the second addresses the functions of media (programming, advertising, etc.). The tenth edition features expanded coverage of contemporary methods and usages of communication, as well as the social significance of media, and how to obtain a job in electronic media.

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