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Philip M. Rosenzweig 作者

Simon & Schuster

译者

2008-10 出版日期

256 页数

0 价格

Paperback

丛书系列

9781847393364 图书编码

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发表于2024-11-08

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The Halo Effect 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. THE HALO EFFECT is the outcome of that pseudoscience, a myth that Philip Rosenzweig masterfully debunks in THE HALO EFFECT. THE HALO EFFECT highlights the tendency of experts to point to the high financial performance of a successful company and then spread its golden glow to all of the company's attributes - clear strategy, strong values, and brilliant leadership. But in fact, as Rosenzweig clearly illustrates, the experts are not just wrong, but deluded. Rosenzweig suggests a more accurate way to think about leading a company, a robust and clearheaded approach that can save any business from ultimate failure.

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