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Destination Marketing: An Integrated Marketing Communication Approach 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Destination Marketing: An Integrated Marketing Communication Approach
☆☆☆☆☆
简体网页||繁体网页
Steven Pike 作者
Butterworth-Heinemann
译者
2008-3 出版日期
424 页数
541.00元 价格
丛书系列
9780750686495 图书编码

Destination Marketing: An Integrated Marketing Communication Approach 在线电子书 图书标签: 商业  分类市场研究   

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发表于2024-11-23

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Destination Marketing: An Integrated Marketing Communication Approach 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Destination Marketing: An Integrated Marketing Communication Approach 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Destination Marketing: An Integrated Marketing Communication Approach 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Destination Marketing: An Integrated Marketing Communication Approach 在线电子书 用户评价

评分☆☆☆☆☆

太学术，尤其对一个DMO来说，实际因素太多，实践才是关键啊！难怪旅游业内一直的问题：学术与实践太脱节。。。大部分还是因为做实践的人太缺少科学基础吧？

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太学术，尤其对一个DMO来说，实际因素太多，实践才是关键啊！难怪旅游业内一直的问题：学术与实践太脱节。。。大部分还是因为做实践的人太缺少科学基础吧？

评分☆☆☆☆☆

太学术，尤其对一个DMO来说，实际因素太多，实践才是关键啊！难怪旅游业内一直的问题：学术与实践太脱节。。。大部分还是因为做实践的人太缺少科学基础吧？

评分☆☆☆☆☆

太学术，尤其对一个DMO来说，实际因素太多，实践才是关键啊！难怪旅游业内一直的问题：学术与实践太脱节。。。大部分还是因为做实践的人太缺少科学基础吧？

评分☆☆☆☆☆

太学术，尤其对一个DMO来说，实际因素太多，实践才是关键啊！难怪旅游业内一直的问题：学术与实践太脱节。。。大部分还是因为做实践的人太缺少科学基础吧？

Destination Marketing: An Integrated Marketing Communication Approach 在线电子书 著者简介

Destination Marketing: An Integrated Marketing Communication Approach 在线电子书 图书目录

Destination Marketing: An Integrated Marketing Communication Approach 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Destination Marketing: An Integrated Marketing Communication Approach 在线电子书 图书描述

The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers.

Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy

The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.

- The only textbook to examine Destination Marketing Organizations

- Directly links academic theory with industry practice, illustrated with up to the minute international case studies and examples

- Provides a clear framework for designing, implementing and monitoring a competitive strategy based on Integrated Marketing Communications

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