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Advertising Promotion and Other Aspects of Integrated Marketing Communications 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Advertising Promotion and Other Aspects of Integrated Marketing Communications
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简体网页||繁体网页
Terence A. Shimp 作者
South-Western College Pub
译者
2008-12-29 出版日期
668 页数
USD 210.95 价格
Hardcover
丛书系列
9780324593600 图书编码

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Advertising Promotion and Other Aspects of Integrated Marketing Communications 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Advertising Promotion and Other Aspects of Integrated Marketing Communications 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Advertising Promotion and Other Aspects of Integrated Marketing Communications 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


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Advertising Promotion and Other Aspects of Integrated Marketing Communications 在线电子书 图书描述

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

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