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Advertising Promotion and Other Aspects of Integrated Marketing Communications 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Advertising Promotion and Other Aspects of Integrated Marketing Communications
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Terence A. Shimp 作者
South-Western College Pub
譯者
2008-12-29 出版日期
668 頁數
USD 210.95 價格
Hardcover
叢書系列
9780324593600 圖書編碼

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Advertising Promotion and Other Aspects of Integrated Marketing Communications 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Advertising Promotion and Other Aspects of Integrated Marketing Communications 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Advertising Promotion and Other Aspects of Integrated Marketing Communications 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


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Advertising Promotion and Other Aspects of Integrated Marketing Communications 在線電子書 著者簡介

Advertising Promotion and Other Aspects of Integrated Marketing Communications 在線電子書 著者簡介

Advertising Promotion and Other Aspects of Integrated Marketing Communications 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Advertising Promotion and Other Aspects of Integrated Marketing Communications 在線電子書 圖書描述

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

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