Ads, Fads, and Consumer Culture 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Arthur Asa Berger 作者

Rowman & Littlefield Publishers, Inc.

译者

2000-08-16 出版日期

192 页数

USD 78.00 价格

Hardcover

丛书系列

9780742500303 图书编码

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Ads, Fads, and Consumer Culture 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He explores how advertising works and how society does or doesnOt respond to it, and he gives two detailed interpretations of ads to offer readers step-by-step frameworks for decoding print ads and television commercials. In making our own purchasing decisions, do we still end up buying only well-advertised products? Ads, Fads, and Consumer Culture shows that there is a fine line between being aware of advertising and being influenced by it. The book also includes a glossary of advertising and communication theory terms.

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