Ads, Fads, and Consumer Culture 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Arthur Asa Berger 作者

Rowman & Littlefield Publishers, Inc.

譯者

2000-08-16 出版日期

192 頁數

USD 78.00 價格

Hardcover

叢書系列

9780742500303 圖書編碼

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發表於2024-11-17

Ads, Fads, and Consumer Culture 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Ads, Fads, and Consumer Culture 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Ads, Fads, and Consumer Culture 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Ads, Fads, and Consumer Culture 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Ads, Fads, and Consumer Culture 在線電子書圖書描述

Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He explores how advertising works and how society does or doesnOt respond to it, and he gives two detailed interpretations of ads to offer readers step-by-step frameworks for decoding print ads and television commercials. In making our own purchasing decisions, do we still end up buying only well-advertised products? Ads, Fads, and Consumer Culture shows that there is a fine line between being aware of advertising and being influenced by it. The book also includes a glossary of advertising and communication theory terms.

Ads, Fads, and Consumer Culture 在線電子書下載 mobi epub pdf txt 在線電子書下載

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