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George S. Yip 作者

Prentice Hall

译者

2002-04-16 出版日期

299 页数

USD 48.60 价格

Paperback

丛书系列

9780130179173 图书编码

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Total Global Strategy II 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Total Global Strategy II 在线电子书图书描述

Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies. Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, regional strategy, strategies for companies from emerging economies, building the global organization, measuring industry drivers and strategy levers, and conducting a global strategy analysis. For CEOs, division heads, VP International, VP Global Strategy, VP Corporate Development/Strategy/Planning, VP International/Global Marketing, regional and national/general mangers, and consulting firm partners.

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