Managing Global Customers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Managing Global Customers

簡體網頁||繁體網頁
George S. Yip 作者
Oxford University Press, USA
譯者
2007-10-18 出版日期
288 頁數
USD 55.00 價格
Hardcover
叢書系列
9780199229833 圖書編碼

Managing Global Customers 在線電子書 圖書標籤:  


喜歡 Managing Global Customers 在線電子書 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-12-25

Managing Global Customers 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Managing Global Customers 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Managing Global Customers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



Managing Global Customers 在線電子書 用戶評價

評分

評分

評分

評分

評分

Managing Global Customers 在線電子書 著者簡介


Managing Global Customers 在線電子書 著者簡介


Managing Global Customers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Managing Global Customers 在線電子書 圖書描述

Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger, Shell, Siemens, Tesco, Unilever, Vodafone, Wal-Mart, and Xerox. Readers will learn how to * think about managing global customers in the context of their overall global strategy * develop effective global customer management programs * overcome barriers to implementation and success * build better relationships with important customers * get the entire company to engage with managing global customers This book takes a strategic, total business, and not just sales approach to managing global customers. It also takes a customer as well as a supplier perspective. The book provides guidance on both strategy and implementation.Yip and Bink's Managing Global Customers takes a systematic and logic driven approach, yet provides many creative insights and practical advice. Managing Global Customers highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. The book gives a framework that guides international companies in using their relationships with global customers to their full potential. George Yip, author of the widely-praised Total Global Strategy, and Audrey Bink tackle in-depth one of the most important aspects of global strategy: How to manage global customers.

Managing Global Customers 在線電子書 下載 mobi epub pdf txt 在線電子書下載


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Managing Global Customers 在線電子書 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

Managing Global Customers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


分享鏈接





Managing Global Customers 在線電子書 相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 book.wenda123.org All Rights Reserved. 圖書目錄大全 版權所有