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Get Out the Vote, Second Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Donald P. Green 作者

Brookings Institution Press

译者

2008-02-01 出版日期

225 页数

USD 18.95 价格

Paperback

丛书系列

9780815732679 图书编码

Get Out the Vote, Second Edition 在线电子书图书标签: 政治学

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Get Out the Vote, Second Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The first edition of "Get Out the Vote!" broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events, such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations.

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