"Nothing has changed more in the past few
decades than those things that influence Ameri-
can Life. [We live in] a world of ever-increasing
and ever-complicated influences. A topsy-turvy
world ajumble with color TV, chattering com-
puters, Pill-popping promiscuity, and a world
that Grandma would not only fail to recognize
but would probably drop dead in. Given all
those high-octane influences competing for our
attention, it is strange indeed to stumble upon
a newspaper with a highly selective nationwide
circulation of only 85,000 that packs any sort
of wallop other than when it hits the bottom of
the trash bin wrapped snugly around the day s
garbage. Women s Wear Daily is no general
release movie, no prime-time television pro-
gram, no household word.., but even its de-
tractors admit they cannot do without their
daily dose of WWD, for to most, WWD is
like a dangerous drug: mild at first, but steadily
more demanding.
"Who could believe a newspapcr that forces
readers to wade through a forest of zipper ads,
personnel changes in Texas department stores,
and death notices for upstanding but obscure
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