Programming for TV, Radio & The Internet, Second Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Programming for TV, Radio & The Internet, Second Edition

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Lynne Gross 作者
Focal Press
译者
2005-03-10 出版日期
344 页数
USD 70.95 价格
Paperback
丛书系列
9780240806822 图书编码

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发表于2024-12-29


Programming for TV, Radio & The Internet, Second Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Programming for TV, Radio & The Internet, Second Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Programming for TV, Radio & The Internet, Second Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Programming for TV, Radio & The Internet, Second Edition 在线电子书 图书描述

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

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