Programming for TV, Radio & The Internet, Second Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Lynne Gross 作者

Focal Press

译者

2005-03-10 出版日期

344 页数

USD 70.95 价格

Paperback

丛书系列

9780240806822 图书编码

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Programming for TV, Radio & The Internet, Second Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Programming for TV, Radio & The Internet, Second Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Programming for TV, Radio & The Internet, Second Edition 在线电子书图书描述

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

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