奥瑞•布莱福曼(ORI BRAFMAN)
管理思想家、作家兼企业家。他在微软、亚马逊、斯坦福商学院和哈佛商学院等处做过大量的演讲。他获有斯坦福商学院的MBA学位。现住在旧金山。
罗姆•布莱福曼(ROM BRAFMAN)
心理学家。他的心理学和个性课程曾获奖。现在他于帕洛阿尔托拥有一家高级私人心理咨询室。
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway , renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).
Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.
Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.
因为央视的《读书》推荐,选择买这个书。 虽然书背后的指导分类为经济学.普及读物,但我认为归类为心理学大概更好,虽然,书中极多的事例与经济以及管理极为密切。 作者认为,在一个数据越来越理性的时代,人们依然会被各种非理性的因素所左右。厌恶损失、牵累、价值...
评分 评分本书是行为经济学派的著作之一,是当代世界经济学发展的前沿,作者致力于这样的话题:在传统经济学中,我们被假定为理性人,可为什么我们经常失去理性呢? 作者以一名荷兰航空优秀的飞行员为例,在临时等待时间太久之后,他不通知塔台,强行起飞,结果酿成重大空难。飞行员要...
评分每天一本书,52天,2011年2月7日,阅读书籍《摇摆-难以抗拒的非理性诱惑》,一本很烂的书,结构混乱。前8章完全是在浪费时间,一直到145页结束语部分才有些有用的建议。书的推荐语完全是在误导,有用的建议很少。书的各种例子可以当成事故来读,如果你把结论写下来发现是一些常...
评分最近很迷刘未鹏,于是在他推荐的豆列中寻了一本书《摇摆》。工作很忙,前前后后读了一个多月才读完,由于我也并不是很会写书评或是读后感,这里只能摘抄+感悟混杂一起写一下,一方面给自己加深印象,另一方面也为以后的快速回忆留足原料。 《摇摆,难以抗拒的非理性诱惑》是由...
这些行为心理学的书,第一本,会让人惊叹,后面,只会越来越让人觉得炒冷饭,关键是提出,如何解决这些陷阱吧。当然,这本书文笔很好
评分这些行为心理学的书,第一本,会让人惊叹,后面,只会越来越让人觉得炒冷饭,关键是提出,如何解决这些陷阱吧。当然,这本书文笔很好
评分great book and unique perspective that normal people won't see
评分这些行为心理学的书,第一本,会让人惊叹,后面,只会越来越让人觉得炒冷饭,关键是提出,如何解决这些陷阱吧。当然,这本书文笔很好
评分这些行为心理学的书,第一本,会让人惊叹,后面,只会越来越让人觉得炒冷饭,关键是提出,如何解决这些陷阱吧。当然,这本书文笔很好
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