Sway

Sway pdf epub mobi txt 電子書 下載2025

奧瑞•布萊福曼(ORI BRAFMAN)

管理思想傢、作傢兼企業傢。他在微軟、亞馬遜、斯坦福商學院和哈佛商學院等處做過大量的演講。他獲有斯坦福商學院的MBA學位。現住在舊金山。

羅姆•布萊福曼(ROM BRAFMAN)

心理學傢。他的心理學和個性課程曾獲奬。現在他於帕洛阿爾托擁有一傢高級私人心理谘詢室。

出版者:Crown Business
作者:Ori Brafman
出品人:
頁數:206
译者:
出版時間:2009-6
價格:121.00元
裝幀:Paperback
isbn號碼:9780385530606
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  • 思維 
  • 心理學 
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A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway , renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.

Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

具體描述

讀後感

評分

早前读过《怪诞行为学》——《predictably irrational》,昨晚读了sway以后发现这类书籍都是大同小异。 sway也许并不是不如《怪诞》,但是它的叙述方式十分晦涩难懂,密密麻麻的字只想让我跳读。 更重要的一个暗示也许是因为我读sway的过程中发现他用了很多《怪诞》的案...  

評分

評分

很少看完书做梳理,这次可以是第一次吧,大家看看觉得不妥的地方欢迎给我提提意见! 知道我们生活中有充满了多少非理性的诱惑吗?《摇摆——难以抗拒的非理性诱惑》或许能够让你恍然大悟——哦,原来我这样做的原因来自于此。 这本书是著名思想家奥瑞布莱弗曼和他的弟弟罗姆布...  

評分

很少看完书做梳理,这次可以是第一次吧,大家看看觉得不妥的地方欢迎给我提提意见! 知道我们生活中有充满了多少非理性的诱惑吗?《摇摆——难以抗拒的非理性诱惑》或许能够让你恍然大悟——哦,原来我这样做的原因来自于此。 这本书是著名思想家奥瑞布莱弗曼和他的弟弟罗姆布...  

評分

本书主要提到了几个我们生活中比较常见的非理性诱惑,例如损失规避,即我们避免遭受可能损失的强烈倾向;价值归因,即基于我们对某人或某事的最初感知价值而赋予它们某些特性的倾向;判断偏差,即对那些与我们对某个人或某种情境的最初判断相左的证据视而不见。 我...  

用戶評價

评分

這些行為心理學的書,第一本,會讓人驚嘆,後麵,隻會越來越讓人覺得炒冷飯,關鍵是提齣,如何解決這些陷阱吧。當然,這本書文筆很好

评分

great book and unique perspective that normal people won't see

评分

這些行為心理學的書,第一本,會讓人驚嘆,後麵,隻會越來越讓人覺得炒冷飯,關鍵是提齣,如何解決這些陷阱吧。當然,這本書文筆很好

评分

這些行為心理學的書,第一本,會讓人驚嘆,後麵,隻會越來越讓人覺得炒冷飯,關鍵是提齣,如何解決這些陷阱吧。當然,這本書文筆很好

评分

這些行為心理學的書,第一本,會讓人驚嘆,後麵,隻會越來越讓人覺得炒冷飯,關鍵是提齣,如何解決這些陷阱吧。當然,這本書文筆很好

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