"Blonsky has grouped numerous original and newly translated works by those who have been highly visible forces in semiotic circles... His book functions as a unified voice proclaiming the power of semiotics to reveal the hidden practices and secrets of modern society." -- Journal of Communication.
Contributors include Roland Barthes, Michel de Certeau, Jacques Derrida, Edmundo Desnoes, Umberto Eco, Michel Foucault, Julia Kristeva, Jacques Lacan, Thomas A. Sebeok, and others.
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