Strategic Customer Service 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Strategic Customer Service

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John A. Goodman 作者
譯者
2009-5 出版日期
272 頁數
197.00元 價格
叢書系列
9780814413333 圖書編碼

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Strategic Customer Service 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Strategic Customer Service 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Strategic Customer Service 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Book Description

The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. Drawing on over thirty years of research for companies such as 3M, American Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota, author Goodman uses formal research, case studies, and patented practices to show readers how they can: • calculate the financial impact of good and bad customer service • make the financial case for customer service improvements •systematically identify the causes of problems • align customer service with their brand • harness customer service strategy into their organization's culture and behavior Filled with proven strategies and eye-opening case studies, this book challenges many aspects of conventional wisdom—using hard data—and reveals how any organization can earn more loyalty, win more customers...and improve their financial bottom line. Product Description

The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. The author draws on over thirty years of research for companies such as 3M, American Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota. Filled with proven strategies and eye-opening case studies, this book challenges many aspects of conventional wisdom using hard data and reveals how any organization can earn more loyalty, win more customers...and improve their financial bottom line.

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