Strategic Marketing for Non-Profit Organizations

Strategic Marketing for Non-Profit Organizations pdf epub mobi txt 电子书 下载 2025

出版者:Prentice Hall
作者:Alan R Andreasen
出品人:
页数:504
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出版时间:2007-10-20
价格:USD 205.33
装帧:Hardcover
isbn号码:9780131753723
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Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.

Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

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