Services Marketing in Asia - A Case Book 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Jochen Wirtz 作者

Prentice Hall

译者

2005-05-31 出版日期

472 页数

USD 34.00 价格

Paperback

丛书系列

9789812449436 图书编码

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Services Marketing in Asia - A Case Book 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Services Marketing in Asia - A Case Book 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

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Asias service industries are growing rapidly. Even for manufacturers, service increasingly becomes a key differentiator and value driver. Yet, services marketing is a relatively new field that is often not well understood. This book fills an important gap in the market a case book focusing on services marketing in Asia. The cases address current and important issues in services marketing, ranging from marketing professional services, new service development to brand development, revenue management, customer asset management and CRM strategy design and implementation. The cases are specifically selected for use in advanced undergraduate, MBA and executive education. They also provide valuable insights to service managers on how to succeed in Asia.

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Services Marketing in Asia - A Case Book 在线电子书下载 mobi epub pdf txt 在线电子书下载

想要找书就要到图书目录大全

book.wenda123.org

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你会得到大惊喜!!