Services Marketing in Asia - A Case Book 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Jochen Wirtz 作者

Prentice Hall

譯者

2005-05-31 出版日期

472 頁數

USD 34.00 價格

Paperback

叢書系列

9789812449436 圖書編碼

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發表於2024-11-15

Services Marketing in Asia - A Case Book 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Services Marketing in Asia - A Case Book 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Services Marketing in Asia - A Case Book 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Services Marketing in Asia - A Case Book 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Services Marketing in Asia - A Case Book 在線電子書圖書描述

Asias service industries are growing rapidly. Even for manufacturers, service increasingly becomes a key differentiator and value driver. Yet, services marketing is a relatively new field that is often not well understood. This book fills an important gap in the market a case book focusing on services marketing in Asia. The cases address current and important issues in services marketing, ranging from marketing professional services, new service development to brand development, revenue management, customer asset management and CRM strategy design and implementation. The cases are specifically selected for use in advanced undergraduate, MBA and executive education. They also provide valuable insights to service managers on how to succeed in Asia.

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Services Marketing in Asia - A Case Book 在線電子書下載 mobi epub pdf txt 在線電子書下載

想要找書就要到圖書目錄大全

book.wenda123.org

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你會得到大驚喜!!