Services Marketing in Asia, Second Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Christopher Lovelock 作者

Prentice Hall

譯者

2004-12 出版日期

720 頁數

USD 146.70 價格

Paperback

叢書系列

9780131275379 圖書編碼

Services Marketing in Asia, Second Edition 在線電子書圖書標籤: adas

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發表於2024-09-17

Services Marketing in Asia, Second Edition 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Services Marketing in Asia, Second Edition 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Services Marketing in Asia, Second Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Services Marketing in Asia, Second Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Services Marketing in Asia, Second Edition 在線電子書圖書描述

Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference for managers and other professionals working in service industries. Responding to the rapid changes in technology and the business environment in Asia, this new edition has been significantly revised and restructured to sharpen the focus on essentials, add in-depth discussion of new concepts and ideas, extend coverage of service developments in China and India, and provide numerous new examples from a broad cross-section of service industries. The book also features many new cases on firms operating in a wide variety of Asian environments, including China, Hong Kong, India, Malaysia, the Philippines, Singapore, and Taiwan.

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Services Marketing in Asia, Second Edition 在線電子書下載 mobi epub pdf txt 在線電子書下載

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