THEEVACHALLENGE EVA-economicvaluedadded-isameasureofthetruefinancialperformanceofacompany，andastrategyforcreatingcorporateandshareholderwealth.Itisalsoamethodofchangingcorporateprioritiesandbehaviorthroughoutacompany，rightdowntothe"shopfloor."InTheEVAChallenge，theauthorsoutlinehowtoimplementEVA-fromtrainingemployeestoansweringthemostfrequentlyencounteredimplementationproblemsfacedbycompanies.Thisdetailed"how-to"guiderepresentsthesecondphaseinthe"EVARevolution"，showingexecutivesaroundtheworldhowtocustomizeandimplementEVAattheircompanies.Here，EVAconvertslearnhowtoworksome"EVAmagic"throughcompany-specificinitiativesandcasestudyexamples.Coverageincludescompletelynewmaterialson"realoptions"，leveragedstockoptions，andotherconceptscriticaltocorporationsinbothnewandoldeconomyindustrysectors.
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