THEEVACHALLENGE EVA-economicvaluedadded-isameasureofthetruefinancialperformanceofacompany,andastrategyforcreatingcorporateandshareholderwealth.Itisalsoamethodofchangingcorporateprioritiesandbehaviorthroughoutacompany,rightdowntothe"shopfloor."InTheEVAChallenge,theauthorsoutlinehowtoimplementEVA-fromtrainingemployeestoansweringthemostfrequentlyencounteredimplementationproblemsfacedbycompanies.Thisdetailed"how-to"guiderepresentsthesecondphaseinthe"EVARevolution",showingexecutivesaroundtheworldhowtocustomizeandimplementEVAattheircompanies.Here,EVAconvertslearnhowtoworksome"EVAmagic"throughcompany-specificinitiativesandcasestudyexamples.Coverageincludescompletelynewmaterialson"realoptions",leveragedstockoptions,andotherconceptscriticaltocorporationsinbothnewandoldeconomyindustrysectors.
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