Yes We Did! An inside look at how social media built the Obama brand (Voices That Matter) 在线电子书 图书标签: SNS
发表于2024-09-11
Yes We Did! An inside look at how social media built the Obama brand (Voices That Matter) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
How the social media help Obama to finally make it
评分How the social media help Obama to finally make it
评分How the social media help Obama to finally make it
评分How the social media help Obama to finally make it
评分How the social media help Obama to finally make it
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign's mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn't been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign's use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies--email, blogs, social networks, Twitter, and SMS messaging--empowered a formidable online community to help elect the world's first "digital" President.
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Yes We Did! An inside look at how social media built the Obama brand (Voices That Matter) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024