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Market-Based Management (5th Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Market-Based Management (5th Edition)
☆☆☆☆☆
简体网页||繁体网页
Roger Best 作者
Prentice Hall
译者
2008-04-03 出版日期
544 页数
USD 131.67 价格
Paperback
丛书系列
9780132336536 图书编码

Market-Based Management (5th Edition) 在线电子书 图书标签: Business   

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发表于2024-11-24

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Market-Based Management (5th Edition) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Market-Based Management (5th Edition) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Market-Based Management (5th Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Market-Based Management (5th Edition) 在线电子书 用户评价

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Deal with ambiguity; Rely on data but do not overanalyze; Gaming the metrics is never the goal, the goal is the goal

评分☆☆☆☆☆

Deal with ambiguity; Rely on data but do not overanalyze; Gaming the metrics is never the goal, the goal is the goal

评分☆☆☆☆☆

Deal with ambiguity; Rely on data but do not overanalyze; Gaming the metrics is never the goal, the goal is the goal

评分☆☆☆☆☆

Deal with ambiguity; Rely on data but do not overanalyze; Gaming the metrics is never the goal, the goal is the goal

评分☆☆☆☆☆

Deal with ambiguity; Rely on data but do not overanalyze; Gaming the metrics is never the goal, the goal is the goal

Market-Based Management (5th Edition) 在线电子书 著者简介

Market-Based Management (5th Edition) 在线电子书 图书目录

Market-Based Management (5th Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Market-Based Management (5th Edition) 在线电子书 图书描述

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing.

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