Market-Based Management (5th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Market-Based Management (5th Edition)

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Roger Best 作者
Prentice Hall
譯者
2008-04-03 出版日期
544 頁數
USD 131.67 價格
Paperback
叢書系列
9780132336536 圖書編碼

Market-Based Management (5th Edition) 在線電子書 圖書標籤: Business   


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Market-Based Management (5th Edition) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Market-Based Management (5th Edition) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Market-Based Management (5th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



Market-Based Management (5th Edition) 在線電子書 用戶評價

評分

Deal with ambiguity; Rely on data but do not overanalyze; Gaming the metrics is never the goal, the goal is the goal

評分

Deal with ambiguity; Rely on data but do not overanalyze; Gaming the metrics is never the goal, the goal is the goal

評分

Deal with ambiguity; Rely on data but do not overanalyze; Gaming the metrics is never the goal, the goal is the goal

評分

Deal with ambiguity; Rely on data but do not overanalyze; Gaming the metrics is never the goal, the goal is the goal

評分

Deal with ambiguity; Rely on data but do not overanalyze; Gaming the metrics is never the goal, the goal is the goal

Market-Based Management (5th Edition) 在線電子書 著者簡介


Market-Based Management (5th Edition) 在線電子書 著者簡介


Market-Based Management (5th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Market-Based Management (5th Edition) 在線電子書 圖書描述

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing.

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