Market-Based Management (5th Edition) 在線電子書 圖書標籤: Business
發表於2024-11-24
Market-Based Management (5th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
Deal with ambiguity; Rely on data but do not overanalyze; Gaming the metrics is never the goal, the goal is the goal
評分Deal with ambiguity; Rely on data but do not overanalyze; Gaming the metrics is never the goal, the goal is the goal
評分Deal with ambiguity; Rely on data but do not overanalyze; Gaming the metrics is never the goal, the goal is the goal
評分Deal with ambiguity; Rely on data but do not overanalyze; Gaming the metrics is never the goal, the goal is the goal
評分Deal with ambiguity; Rely on data but do not overanalyze; Gaming the metrics is never the goal, the goal is the goal
This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing.
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Market-Based Management (5th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024