Advertising and Satirical Culture in the Romantic Period 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Strachan, John 作者

译者

2007-12 出版日期

368 页数

$ 134.47 价格

丛书系列

9780521882149 图书编码

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Advertising and Satirical Culture in the Romantic Period 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Advertising and Satirical Culture in the Romantic Period 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Advertising and Satirical Culture in the Romantic Period 在线电子书图书描述

Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This 2007 study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.

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