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Doing Media Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Priest, Susanna Hornig 作者

译者

1995-11 出版日期

296 页数

$ 67.74 价格

丛书系列

9780803972933 图书编码

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Doing Media Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Doing Media Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Doing Media Research 在线电子书图书描述

Written in a straightforward and engaging style, this innovative textbook comprehensively explains both qualitative and quantitative methods used in communication research. To facilitate a thorough understanding of the purpose and theories behind the various methodological approaches, Doing Media Research is divided into four sections: Part One lays out the foundations of each approach; Part Two describes the types of research questions and data collection required; Part Three details a range of quantitative approaches; and Part Four examines qualitative methods. The author concludes with a discussion of special considerations for current media research, including international and intercultural perspectives and new media technology. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

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