Written in a straightforward and engaging style, this innovative textbook comprehensively explains both qualitative and quantitative methods used in communication research. To facilitate a thorough understanding of the purpose and theories behind the various methodological approaches, Doing Media Research is divided into four sections: Part One lays out the foundations of each approach; Part Two describes the types of research questions and data collection required; Part Three details a range of quantitative approaches; and Part Four examines qualitative methods. The author concludes with a discussion of special considerations for current media research, including international and intercultural perspectives and new media technology. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.
具体描述
读后感
评分
评分
评分
评分
用户评价
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有