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Doing Media Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Priest, Susanna Hornig 作者

譯者

1995-11 出版日期

296 頁數

$ 67.74 價格

叢書系列

9780803972933 圖書編碼

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Doing Media Research 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Doing Media Research 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Doing Media Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Doing Media Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Doing Media Research 在線電子書圖書描述

Written in a straightforward and engaging style, this innovative textbook comprehensively explains both qualitative and quantitative methods used in communication research. To facilitate a thorough understanding of the purpose and theories behind the various methodological approaches, Doing Media Research is divided into four sections: Part One lays out the foundations of each approach; Part Two describes the types of research questions and data collection required; Part Three details a range of quantitative approaches; and Part Four examines qualitative methods. The author concludes with a discussion of special considerations for current media research, including international and intercultural perspectives and new media technology. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

Doing Media Research 在線電子書下載 mobi epub pdf txt 在線電子書下載

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