Focus Groups in Social Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Bloor, Michael; Frankland, Jane; Thomas, Michelle 作者

譯者

2001-3 出版日期

120 頁數

$ 151.42 價格

叢書系列

9780761957423 圖書編碼

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發表於2024-11-07

Focus Groups in Social Research 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Focus Groups in Social Research 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Focus Groups in Social Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Focus Groups in Social Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Focus Groups in Social Research 在線電子書圖書描述

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of 'virtual focus groups'.

Focus Groups in Social Research 在線電子書下載 mobi epub pdf txt 在線電子書下載

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