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A Handbook of Persuasive Tactics 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Joan Mulholland 作者

Routledge

译者

1993-12-8 出版日期

432 页数

USD 180.00 价格

Hardcover

丛书系列

9780415089302 图书编码

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A Handbook of Persuasive Tactics 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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A Handbook of Persuasive Tactics 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

A Handbook of Persuasive Tactics 在线电子书图书描述

Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications.

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