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Electronic Commerce 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Timmers, Paul 作者

译者

2000-1 出版日期

288 页数

$ 116.33 价格

丛书系列

9780471720294 图书编码

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Electronic Commerce 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Electronic Commerce 在线电子书图书描述

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

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