Technology Entrepreneurship 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Thomas N. Duening 作者

Academic Press

译者

2009-10-02 出版日期

590 页数

USD 94.95 价格

Hardcover

丛书系列

9780123745026 图书编码

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发表于2024-11-05

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Technology Entrepreneurship 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Technology Entrepreneurship 在线电子书图书描述

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running.

* rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture;

* a more in-depth examination of intellectual property development and management than is common in business-focused entrepreneurship texts;

* a more in-depth treatment of valuation, deal structuring, and equity preservation issues than is common in business-focused entrepreneurship texts;

* extensive discussion of technology management and continuous innovation as a competitive advantage;

* addresses the issue of leading, managing, motivating, and compensating technical workers;

* spends more time on the fundamentals of marketing and selling, as these are elements of entrepreneurship often most neglected by engineers and scientists;

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