The Handbook of Field Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Alison Williams 作者

Kogan Page

译者

2009-7-1 出版日期

272 页数

USD 35.00 价格

Paperback

丛书系列

9780749456269 图书编码

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The Handbook of Field Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Field marketing can be differentiated from all other marketing activities because it is face-to-face direct marketing. Field marketing includes direct selling promotions, exhibitions, merchandising, auditing, demonstrations, and mystery shopping. Individually or combined, these activities develop brands, and when implemented they can significantly increase the brand's return on investment. The Handbook of Field Marketing explains both the principles and practices involved in field marketing. The authors reveal the most successful field marketing techniques to ensure profitable brand maximization, whether measured by brand visibility, product availability, positioning, performance against competitors, or overall sales record. Including numerous examples, self-study questions, and proven recommendations for success, this book offers a blueprint for best practice, enabling marketers to carry out robust and meaningful brand research.

The Handbook of Field Marketing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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